Local businesses on Jerusalem Boulevard in Jaffa were, until a month ago, facing financial ruin in the wake of total street closures due to the light rail construction. However, the digital currency campaign initiated by the Tel Aviv Foundation in partnership with the Municipality of Tel Aviv-Yafo and Colu, has injected some $600,000 into the local economy, drawing 4,000 additional customers to support 100 local businesses – a huge boost for the neighborhood and the livelihoods of those who live and work there.
Shopkeepers on Jerusalem Boulevard testified to the campaign’s success, saying:
“The distribution of the city coin has made a significant difference to business owners; some say it’s halted their losses.”
“Thanks to the campaign, I have a lot of new customers, including people from outside the neighborhood and customers who wouldn’t otherwise shop here.”
Dr Hila Oren, CEO, talks about the importance of this project in relation to smart cities in a recent interview – Click to watch or read.
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The Tel Aviv Foundation Look At 2024
16 January 2024Click here to read about the Tek Aviv Foundation Look at 2024 and a look back to 2023 https://mailchi.mp/telavivfoundation.org/2024?e=[UNIQID]
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The Tel Aviv Foundation is the 2022 Liberal Magazine Impact Award recipient
14 March 2023In a ceremony held during the annual Liberal Social Impact Conference, The Tel Aviv Foundation received the 2022 Impact Award in the Public Sector, for the initiative to reduce elderly loneliness in partnership with SFI via Social Impact Bonds. The program to reduce elderly loneliness provides an array of tech tools, specifically designed for senior […]
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The Tel Aviv Foundation Opens the Stanley Gold Spacebook Library at Ironi Hey High School
15 December 2021On December 15, 2021 A new student-focused collaborative study space opened, with the generous support of Stanley Gold, who joined via Zoom. Designed for the information age, designed to encourage interactive and collaborative learning in a relaxed and fun way, was built and will operate on three basic principles. 1. Designed and managed by students […]
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The Shapiro Foundation expands its support for children of asylum-seekers
02 February 2021Having seen the life-changing impact of after-school programs for children of asylum-seekers, Ed and Barbara Shapiro of the Shapiro Foundation from Boston decided to increase their generous support for after-school programs for children of asylum-seekers. They are now supporting a total of nine programs, providing over 300 children with essential educational and social support. These […]
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Geula Kindergarten is dedicated in memory of former First Lady of Tel Aviv-Yafo
02 February 2021“Being remembered by the laughter of children” – The Geula Kindergarten was recently dedicated in memory of Geula Rabinovitz, former First Lady of Tel Aviv-Yafo and kindergarten teacher who once worked in the very same building that now carries her name. The kindergarten was donated by her son and daughter-in-law, Joseph and Mirit Rabinovitz, who […]
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Students Housing Scholarships Distributed
02 February 2021Just in time for Passover, Housing Scholarships were distributed as follows: Tel Aviv University – 89, Kibbutzim College – 2, Academic College – 45, Nissan Nativ Acting Studio – 10, The Yoram Levinstein’s Performing Arts Studio – 10
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