Strengthening a cultural Hub, its artists and galleries

The Need

The Kiryat HaMelacha complex in south Tel Aviv is a developing area where old and new Tel Aviv blend together. For many years, traditional workshops, studios, and artisans have been operating in the complex: locksmiths, carpenters, printing houses and sewing shops. In recent years, a diverse cultural scene has begun to sprout as well, and today many artists and 32 well-known art galleries in Israel are operating in the area.

The Coronavirus crisis brought great distress to the entire culture and art industry in Israel. Due to the limitations of social distance many artists could not perform or showcase their work and were lacking any sort of platform to express their art or make a living. It has had a devastating financial ipmact on the artists, an affect that can still be felt today, years after the first Coronavirus outbreak.

The Project

The Tel Aviv Foundation and Tel Aviv-Yafo Municipality have established ARTSPACE TEL AVIV in the complex – a space of experimentation, knowledge sharing and creation, bringing all artists together.  The center forms the heart of the entire complex, strengthens the municipality’s connection with the artists there, allowing them to display works and supporting them while promoting reciprocity and collaborations. The center delivers relevant professional content, such as lectures on digital art platforms, methods for creative thinking, and marketing tool workshops.  It encourages the Tel Aviv public to engage with the galleries in the complex by offering a free gallery map of the area and hosting weekly free art tours.

The Impact

In the year since its opening, the center has hosted 227 events and more than 880 artists have enjoyed its facilities. By offering workshops tailored to school-aged children, it has open up the world of art to them and introduced them to its benefits .The center has allowed the 32 well-known galleries operating in the complex to continue to grow by branding the complex as a one-stop-shop of everything art related.

We are aiming to extend the programming to more target populations and actively reach out to those who do not seek culture and art in their day-to-day. These populations include more school age students and other parts of the community. We are seeking philanthropic support to be able to widen our reach and impact.

Requested Donation: 

A donation of $100,000 to $200,000 would be greatly appreciated.