During this unprecedented crisis the entire urban ecosystem is hurting, small businesses that employ many of our immigrant community are closed or working in minimal capacity. These businesses are the heart of our ecosystem; when they shut down, they send home the entire staff. This means thousands of people living paycheck to paycheck have no means of sustaining themselves.
It is imperative that during this time we continue to support our small business, while adhering to the guidelines. This means shopping locally and safely and making sure that our businesses keep their doors open as long as possible.
To this end, we are proud to have partnered up with Colu, and launched a campaign towards incentivizing our residents to shop at our city’s local small businesses.
Residents who shop locally can earn the digital Tel Aviv Coin.